Stringer: Activision Threat is “noise”
It’s fucking on like fucking Donkey fucking Kong! Sony president Howard Stringer has been talking at the Allen & co conference in California this week according to Reuters, via VG247. And Stringer had harsh words to his counterpart at Activision, Bobby Kotick.
He likes to make a lot of noise. He’s putting pressure on me and I’m putting pressure on him. That’s the nature of business.
If you dont know whats going on, lets catch you up. Last month, Activision, to be specfic Kotick, threatened to pull support for the PS3 and PSP unless Sony did a price cut for the PS3.
They have to cut the price, because if they don’t, the attach rates are likely to slow. If we are being realistic, we might have to stop supporting Sony. Games generate a better return on invested capital on the Xbox than on the PlayStation.
And on that front, Stringer was asked about a possible price-cut.
I (would) lose money on every PlayStation I make – how’s that for logic
Ladies, ladies, just get in a mudbath and slig in it out in bikinis.