It’s incoming now, like a fucking fraight train.
IndustryGamers is reporting that a price cut for the PLAYSTATION 3 is coming in August, the same time as Madden NFL 10 launches. Guess what else takes place in August? GamesCOM in Cologne, Germany. According to Arvind Bhatia, analyst at Sterne Agee:
industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden (8/18) and the start of the back to school shopping season. This will naturally be a positive for the industry
An added quote from Bhatia added:
The industry is alive and well. While software sales for the first half of 2009 are expected to be down mid-single-digits, we believe the second half, in contrast, will likely be up 10% to 15% driven by a robust lineup, easier comparisons and potential price cut(s).
GC Cologne (not GC Leipzig, thats Game Convention which is dead to us console lot) takes place from August 19th – August 23rd.