SCEA’s Tretton Speaks Out on E3 Leaks and Price Cuts

Jack Tretton

Jack Tretton doesn’t like leaks, especially if it’s coming from his arm of Sony Computer Enterainment. If you leak something, you’d be prepared for a mouthful. The SCEA president spoke out to CNBC after announcements leaked out from their E3 press conference a week and a half ago, such as the PSP Go! and a concept trailer of The Last Guardian, known at the time as trICO, the former of which came merely 3 days before their press conference.

People don’t respect confidentiality in this industry. It’s tough enough to keep a secret within your own company, much less when you speak to third parties.

Tretton also spoke out on a iminent price cut, but he insists partners like GameStop and Activision wont pressure the company to make a price cut anytime soon.

I can’t remember a day that people who have no stake in the profitability of our company have not called for a price cut. I think everybody but us would love to see it given away for free.


We’ll do everything we can do to make our pricing relevant. But remember cheapest isn’t always the most successful. It’s what you get for your dollar.