Activision’s ubiquitous FPS has broken yet more records with it’s sales so far the $1 billion mark.
Modern Warfare 2 “exceeded… expectations” according to Activision boss Robert Kotick, hardly surprising considering in its first five days alone it grossed more than blockbuster films like Avatar, Harry Potter and the Half-Blood Prince and The Dark Night.
Full PR is after the jump.
Game Continues to Set Retail Sell-Through Records
SANTA MONICA, Calif., Jan 13, 2010 – Activision Blizzard, Inc. (Nasdaq: ATVI) announced today that Infinity Ward’s Call of Duty: Modern Warfare 2 continues to set sell-through records crossing the $1 billion mark in retail sales worldwide since its launch in November, according to internal Activision estimates.
In its first five days alone, the game sold an estimated $550 million worldwide, outpacing five-day worldwide theatrical box office gross figures for such films as Avatar, Harry Potter and the Half-Blood Prince and The Dark Night, according to internal Activision estimates and boxofficemojo.com.
“Call of Duty:Modern Warfare 2 has exceeded our expectations and shattered theatrical box office and video game records,” said Robert Kotick, CEO of Activision Blizzard. “There are only a handful of entertainment properties that have ever reached the $1 billion mark, which illustrates the power of the Call of Duty franchise and mass appeal of this game.”
Modern Warfare 2 is rated “M” (Mature) by the ESRB for Blood, Drug Reference, Intense Violence and Language. For additional information about the game, visit www.modernwarfare2.com.
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