Tretton: We’re Going “to take different things to get different consumers”

Jack TrettonJack Tretton’s come out to Fast Company, stating that Sony will try “to take different things to get different consumers” as far as getting consumers involved with the PS3.

It comes in an interview the SCEA president gives to the site on price-cut’s, the 10 year cycle and the PSP Go.

If you were one of the first consumers to get a PS3, I hope that you would say, “I might have paid $499 or $599 for it, but it does so much more today.” There are a lot of technologies where people say, “I don’t even bother pulling it out anymore. I was excited when I first got it, but I have kind of moved on.” And that’s sad. It costs a lot to invest in rolling out new technology, and if the consumer walks away before the lifecycle’s over–you can talk about the install base of hardware, but how many of those machines are still active, how many people are still playing them?

And on the 10 year cycle…

I said that in the context of, “We want a price drop; when’s a new system coming out?” I am saying to enjoy the technology that you have, explore the technology that you have, maximize the technology that you have, instead of trying to hasten the demise. People are just coming up to speed with the technology. Today’s platform and tomorrow’s platform is the PlayStation 3. But there’s somebody that wants to talk about when PlayStation 4 is coming out and what kind of technology is it going to have.

More through the link. Via GAF.