The BBC have told MCV that they are “open to conversations with anybody in games” in a bid to capitalise ever growing gaming market, with major platforms such as the Wii being targeted to newer ones such as Facebook and the iPhone.
Neil Ross Russell stated that “Outside of Disney we have the most well-known line-up of children’s characters around the world.” However, Ross Russell maintains it’s not all about money, “What we’re trying to do is build the brands here – this is not about opportunistic licensing. If we wanted to do that we would have done more with these key brands over the last few years.”
