In an interview with GI.biz, Ubisoft have said that they want to emulate Activision with their success of launching a new Call of Duty title almost annually.
Alain Corre, European MD said, “The Call of Duty example is the best around – they’ve been able over the past five years to iterate every year with growing success each time. They never compromise on quality, which is exactly what we’re trying to do with our brands now.”
Corre said that Ubi are “consider[ing] releasing a SKU every 12-18 months – but it needs to be different enough from the previous SKU to make sure you’re not tiring the franchise or the consumers.”
Titles such as Assassin’s Creed III, Prince of Persia and a new Ghost Recon are all set to appear within the next year to year and a half, along with others like Splinter Cell: Conviction which have been in the pipeline since 2006.
